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a design process that's fueled by excellence.

I'M HERE FOR YOU

Ashley-Canzater-Personal-Branding-Photos-Charlotte-North-Carolina-by-Henry-Jones-Photograp

so, how does my
design process work?

HERE'S THE GIST OF IT

I combine your deeper meaning with my particular eye for aesthetics to create a visual presence that will meet you where you are, stretch you to where you want to go, and take this brand farther than you ever dreamed possible.

the process..

01.
discovery

We begin our time together with a kick-off call to discuss your pre-work questionnaires and strategy direction. On this call, we go deeper into understanding your brand’s story, unique attributes, ideal customer or client, and more to ensure we’re on the same page from the very start. Afterwards, our team will work to establish your brand’s visual inspiration and color palette in preparation for your identity design.

02.
design

Once the initial direction is approved, we spend several weeks conducting market research and brainstorming logo concepts. We narrow it down to the design we know will serve you best, which we'll share on a formal presentation call to provide further context on the design strategy. For web design clients, we begin wire-framing and developing your website once the brand design is finalized.

03.
debut

We share your custom concept and refine as needed until we arrive at your final brand identity. All final files are saved and delivered, along with an in-depth brand style guide to equip you for using your brand elements in the future. To prepare for your official reveal, we design a set of graphics and develop a specialized launch plan to celebrate your accomplishment.

the pink

I get it. Sometimes you just need a little nudge before you jump all in with your branding or rebranding. The Pink Package is perfect for people who need help defining their brand’s identity. By purchasing the Pink Package, you’ll receive:

  • Brand Consultation

  • Brand Color Palette

  • Custom Primary Logo

  • Custom Secondary Logo

  • Brand Pattern

  • Brand Style Guide

TIMELINE: 7 WEEKS

the fuchsia

So, you’re ready to attract new followers or clients? You need more than a little push. Your services or  products are valuable and you want the world to know it? The Fuchsia Package is perfect for you! Here's what you'll receive:

  • Brand Consultation

  • Brand Color Palette

  • Custom Primary Logo

  • Custom Secondary Logo

  • Custom Brand Mark

  • Brand Style Guide

  • 10 Social Media Templates / Highlight Covers

  • Page Desktop / Mobile Website Design (Up To 5 Pages)

  • Technical Support

  • 1 Brand Launch Graphic

TIMELINE: 10 WEEKS

the gold

The Gold Package is for individuals looking for a gold standard appearance when it comes to their  branding and marketing. Let me take the stress out of creating a consistent online presence and brand identity. Don’t wait…go for the gold! 

  • Brand Consultation

  • Comprehensive Brand Strategy

  • Custom Primary Logo

  • Custom Secondary Logo

  • Custom Brand Marks

  • Brand Color Palette

  • Brand Mood Board

  • 15 Instagram Story Highlight Covers

  • 15 Social Media Templates

  • Comprehensive Brand Style Guide

  • Full Desktop / Mobile Website Design (Up To 10 Pages)

  • Technical Support

  • Brand Launch Graphic

TIMELINE: 15 WEEKS

the social

Your brand is established, but doesn't have a clear and consistent social media presence? The Social Package is PERFECT for you! With this package, you'll receive the following:

  • Social Media Strategy Session

  • Content Calendar

  • 10 Instagram Highlight Covers

  • 10 Social Media Templates

  • 5 Story Templates

TIMELINE: 4 WEEKS

DON'T NEED AN ENTIRE PACKAGE?
NO WORRIES! INQUIRE ABOUT MY SINGLE ITEM SERVICES HERE
  • IF I PURCHASED A LOGO, WHAT FILES WILL I RECEIVE?
    You will receive high resolution color, black and white and transparent files of your final design choice. File formats include PNG, PDF, EPS, and JPEG.
  • WHAT IF I'M NOT SATISFIED WITH MY DESIGN?
    No worries! Once your first draft is sent, you will receive 3 revisions free of charge. Afterwards, a fee will accrue at a minimum of $15 per revision. This fee is based on color, font and layout changes.
  • DO YOU OFFER RUSH PROJECTS?
    I usually can accommodate rush jobs depending on how busy my schedule is. However, a rush fee will be added to your order. This is not to be mistaken with any rush shipping / delivery fees.
  • DO YOU OFFER A LA CARTE SERVICES?
    Yes. I offer single item services such as just a logo or website. Please select 'Other' when completing the contact form.

frequently asked questions

payment plans

I recognize that custom brand design is often a substantial investment for small business owners. For this reason, I work alongside every client to craft a payment plan that makes sense, varying from 2-4 even payments.

FOLLOW @ASHLEYCANDESIGN

about

AshleyCanDesign Co. designs clean, colorful brands and custom websites for companies and creatives worldwide.

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COPYRIGHT © 2025 ASHLEYCANDESIGN CO.

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